Episode 08: Focus On Delivering Value And Less On Closing The Sale with Marine Lim
This week I spoke with Marine, Founder of Absolute PR, a leading boutique PR agency in Singapore.
Marine founded Absolute PR 15 years back and has gone on to work with more than 300 brands. In this episode, she shared how the landscape of the PR industry looked like 15 years ago and how she started the business. We discussed the importance of focusing on delivering value while being less concerned about closing the sale, and how that helps Absolute PR generate referrals consistently.
This episode is sponsored by GENIA.
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