Episode 20: Cut Through The Noice And Win More Deals In A Competitive Market With Eugene Cheng
Our guest today is Eugene from HighSpark, a presentation storytelling and training agency. HighSpark offers training and consulting services to Fortune 500 companies, government agencies and financial institutions. In 2020, Eugene was listed in Forbes’ 30 Under 30.
In this episode, Eugene shares how HighSpark started while he was still in school and how he acquired clients in a market that was not problem aware. He shares how he positions the value of his services, allowing him to charge a premium for his services. Towards the end of the episode, Eugene gave practical advice on how SMEs can position their value to avoid being commoditised.
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